Giovanni – Where HES Students Step into the Real World of Strategy, Branding, and Global Thinking
One May morning, the 8th floor of the Sao Mai building (Hoang Mai Industrial Zone, Hanoi) – a space typically reserved for Giovanni Group's strategic meetings – became a special destination for students from the High School of Education Sciences (HES), VNU, along with students from the Faculty of Economics and International Business – University of Economics.
There were no lectures, no exams. The "Meet and Decode Giovanni" program unfolded through observation, experience, and dialogue – where high school students for the first time encountered the real-world operations of a Vietnamese luxury fashion brand.
"Luxury" is a Feeling, Not Just a Price Tag
At Giovanni's showroom, students not only admired luxurious designs but also heard the stories behind each product: how a young brand dared to position itself in the high-end segment, how they built trust with an affluent customer group, and how a Vietnamese company could expand into the international market while retaining its unique identity.
One of the topics that truly piqued the curiosity of many HES students was: "What makes a product considered luxurious? Does it need to be associated with a big name, or is it a journey of building value from within?"
Giovanni didn't answer with a formula. They told stories based on practical experience – that a luxury product is when customers perceive excellence, not because of a logo, but because of meticulous attention to every detail, consistent service, and a commitment to upholding standards.
When High School Students Ask Questions Like Future Strategists
Not only did they observe, but HES students also left a strong impression with questions that demonstrated strategic thinking and broad understanding of the current economic-political context.
Trinh Hai Son, a student from class 12A12, shared his views on domestic policy changes, from Resolution 57 on innovation to Resolution 68 on private economic development, and posed the question:
"How can a luxury fashion business like Giovanni balance innovation with an analysis of socio-economic and political factors to formulate an appropriate investment strategy?"
This was not just a question, but proof that high school students can absolutely engage in serious conversations about strategy and the future of businesses – if given the right opportunity at the right time and place.
From Small Experiences to Long-Term Orientation
In addition to listening to the brand story, students also witnessed simulated interview sessions, where university students participated as real candidates. Through this, the high school students could visualize the professional working environment more clearly, understand the role of soft skills, critical thinking, and serious preparation for their future career paths.
Early Connection – Building a Solid Foundation for the Future
The experience session concluded after two hours, but it opened up many new thoughts in the students – not just about careers, but also about their thinking capacity, proactiveness, and the belief that every career journey can begin very early, if they dare to step out of their comfort zone.
Giovanni is not just a brand to admire – it is also a space for the younger generation to learn how to observe, think, and shape themselves.
